PLACEIQ is a leading data and technology company that helps businesses use location-based insights to better understand and connect with consumers.

IRI partners with PlaceIQ to help CPG companies better understand real-world shopping behaviors. They do this by fusing dynamic PlaceIQ’s visitation data with IRI’s quantitative purchase data. The results reveal valuable insights for clients into the consumer journey, including their affinities for brands and products, as well as their movement along the path to purchase.