ORACLE SOCIAL offers a market-leading social relationship management suite of capabilities (from social listening, social engagement, social publishing, social content, and apps and social analytics) and integrates them into a single hub, allowing companies to listen in and capture brand-relevant conversations.

Social listening data feeds from Oracle Social are integrated into IRI Data Cloud, helping clients manage and scale their relationships with customers across social media channels. Clients can gain access to postings and conversation data across more than 40 million sites, and IRI uses the data with CPG and retail clients to better inform brand engagement and purchase behavior.