YIELDBOT is a media technology company that aims to revolutionize the way that media value is created for consumers, brands and publishers.

The partnership between IRI and Yieldbot helps clients accurately and directly connect the impact of their advertising campaigns to in-store sales. Yieldbot’s marketing platform allows brands to identify active consumer intent online and deliver more relevant brand ads that lead to measurable in-store purchase. By combining Yieldbot’s proven digital intent technology with IRI ProScores®, brands can more easily uncover shoppers’ digital path to purchase and identify the value of real-time consumer intent digital advertising.