NPD is a market research company that provides measurement information for durables and several other non-CPG industries.

The partnership between IRI and NPD focuses on integrating data and insights across channels for the companies’ shared clients. This provides a unique full-market view to retailers and bridges the issue of multi-channel clients’ disparate data sources.

IRI ed NPD insieme: nasce una nuova azienda leader in ambito di soluzioni Tecnologiche, Analytics e Misurazione dei Mercati