Kantar Shopcom

Kantar Shopcom

KANTAR SHOPCOM is the analytics and insights division of Kantar Retail.

IRI’s partnership with Kantar provides clients with enhanced targeting and measurement using integrated data, a robust data platform and analytics. It includes aggregating frequent shopper program (FSP) loyalty card data with IRI ProScores™ as well as enhanced campaign measurement. By combining Kantar Shopcom loyalty card data, IRI Consumer Network™ panel data and IRI causal data, clients can isolate the impact of competitor pricing, consumer promotions and trade promotions during their campaigns to measure the impact on sales.

Come possiamo aiutarvi ad incrementare la crescita?


Il 95% delle aziende del largo consumo e della distribuzione elencate nel Fortune 100 lavora con IRI

Answer the question below:
Is seven < than two? (true/false)