GIGWALK is a mobile platform that can be used to manage large and distributed workforces. IRI’s partnership with Gigwalk provides clients with access to a network of 750,000+ “Gigwalkers,” independent contractors who conduct in-store flash audits. IRI is Gigwalk’s preferred syndicated data analytics partner, and Gigwalk is IRI’s preferred partner for the collection of retail execution data. This partnership provides clients with enhanced audit services (including flash audits executed within 48 hours), analytics integration, and consumer and shopper marketing intelligence, including the ability to conduct custom surveys and mobile panels. All results are available at the store level.
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