Gli esperti sui mercati di Largo Consumo e sulle analisi

Virgilio Romano

Business Insights Director 

Focus and Expertise:

  • FMCG market and trends
  • Alcoholic Beverage Industry Insights
Gianpaolo Costantino

IRI Consultant

Focus and Expertise:

  • Evaluating Sales and Marketing 
  • Strategies     
  • Analysis, Insights and Solutions 
  • CPG and Retail Analytics
Marco Colombo

Direttore Solutions & Innovation 

Focus and Expertise:

  • FMCG market and trends
  • Technology 
  • Client Strategy & Marketing
  • Solutions
  • Analysis, Insights and Solutions         
Andrea Rovesti

Business Insights Director

Focus and Expertise:

  • FMCG market and trends
  • Beverage Industry Insights
Gianmaria Marzoli

Commercial Director Retail

Focus and Expertise:

  • FMCG market and trends
  • Private label trends
  • Retail market and strategies
Marco Limonta

Business Insights Director

Focus and Expertise:

  • FMCG market and trends
  • Food and Beverage Industry       

Senior Vice President Solutions and Innovation Europe

Focus and Expertise:

  • Market Data & Research Analysis
  • Retail In-store Execution
  • Retailers and Manufacturers Joint Business Planning
  • Big Data Solutions

ACE Managing Director, Solutions and Innovation 

Focus and Expertise:

  • Marketing Mix and Marketing ROI  (price, promo and media evaluation)
  • Marketing Budget Optimisation
  • Predictive Analytics (demand forecasting) 
  • Assortment and Portfolio Rationalisation
  • Store Level Merchandise (retail oriented analytics)
  • Basket / Loyalty Card / Product Affinity Analysis and Trip Missions
  • Consumer Centric Analytics (propensity modelling, clustering, segmentation, campaign management)

President, IRI Strategic Analytics 

Focus and Expertise

  • Market Data & Research Analysis
  • Strategic Pricing, Growth & Innovation
  • Shopper Marketing and Chanel Management
  • New Product Development & Portfolio Management
Senior Vice President and Principal, Survey Solutions

Focus and Expertise

  • Consumer and Shopper Insights
  • Consumer/Shopper Segmentation and Targeting
  • Specialized Survey Development and Analysis

President, IRI Media Center of Excellence 

Focus and Expertise:

  • Digital Expertise: E-commerce, Display Advertising, Video,
    SEM, SEO, Email, Mobile and Social
  • Direct Response Marketing: Retail, Online, Direct Mail,
    Telemarketing
  • Analytics: Statistical Testing, NPV Modeling, Segmentation,
    Mix Modeling

Principal, IRI Media Center of Excellence

Focus and Expertise

  • Media Targeting and Optimization
  • Multi-Channel Customer Relationship Marketing
  • Forecasting
  • Competitive Tracking and Monitoring
  • Business Intelligence and Data Visualization

Principal and Practice Leader, IRI Strategic Analytics

Focus and Expertise

  • Marketing Effectiveness and Productivity Measurement
  • Product and Brand Strategy
  • Consumer Segmentation
  • Digital Analytics

Senior Vice President and Practice Leader, IRI Strategic Analytics

Focus and Expertise

  • Pricing Strategy for Manufacturers and Retailers
  • Trade Promotion Effectiveness
  • Business and Marketing Strategy
  • New Product Development
  • Channel Management

President, Consumer & Shopper Marketing
Core Content & Insights 

Focus and Expertise:

  • Consumer & Shopper Insights
  • Consumer/Shopper Segmentation & Targeting
  • Digital Media Solutions
  • Test Marketing Solutions

Editor, Thought Leadership, IRI

Focus and Expertise:

  • CPG and Retail Analytics
  • Consumer and Shopper Insights
  • Strategic Marketing and Planning
  • Traditional and Digital Media
  • Evolution of National and Store Brand Products

Senior Vice President, Beverage Alcohol Market Insights Group

Focus and Expertise:

  • Beverage Alcohol Industry Insights
  • Craft Beer Industry
  • Evaluating Sales and Marketing Strategies
  • POS and Consumer Insights Data Analysis, Insights and Solutions
  • Category Management, Sales and Marketing Groups

Executive and General Manager, Client Insights

Focus and Expertise:

  • Evolution of Snack Industry Trends
  • Consumer & Shopper Insights
  • Client Strategy & Marketing Solutions

Principal, Survey Solutions

Focus and Expertise

  • Consumer & Shopper Insights
  • Consumer/Shopper Segmentation & Targeting
  • Specialized Survey Development and Analysis
  • Shopper Marketing & Activation
  • CPG, Retail, Food Service, QSR (Quick Serve Restaurants)