Assortment optimisation with Continental Foods

Learn how Continental Foods grew the performance of its canned soups

Interview with Axel Glismann, Head of Category Management & Sales Force at Continental Foods Germany, regarding the assortment optimization of the category of canned soups executed in 2015.

Continental Foods is one of Europe’s leading food companies with operations in Germany, Belgium, Finland, France and Sweden.

IRI Assortment Optimization and its unique analytics’ capabilities were used to focus on products as a dynamic mix rather than in isolation, taking into account the consumer appeal of the products’ attributes that drive the purchase decision.

 

Download the case study «

 

Assortment Optimization