Analyst reports

Recognized in Retail, Measurement, Technology and Analytics

IRI is proud to be recognized in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalization landscape.

Market Guide for Attribution and Marketing Mix Modeling (May 2018)

"Marketing leaders turn to attribution and marketing mix modeling providers to help them understand the impact of their marketing and media investments.”* However, it is often challenging to select the right approach, or combination of approaches, that fully meets the needs of the business.

Gartner’s “The Market Guide for Attribution and Market Mix Modeling (May 2018)” outlines representative measurement providers in this complex and fast-moving analytics category, as well as what marketers can do to overcome various challenges when evaluating or managing multitouch attribution and marketing mix modeling initiatives.

Read the report here

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018

Forrester has ranked IRI as a Strong Performer in this report “due to improvements in the integration of its traditional mix modeling, IRI Lift attribution tool, and Liquid Data platform.” An IRI client interviewed by Forrester said, “So much of what we measure is integrated, so it is good to have one version of the truth.” This client also praised IRI’s balance of services and technology, telling Forrester, “I can dig into Liquid Data to find the story and tap its experts to dig deeper.”

Read the report here