Assortment Optimization: read the Continental Foods Case Study

Learn how Continental Foods grew the performance of its canned soups

Assortment Optimization: read the Continental Foods Case Study

Interview with Axel Glismann, Head of Category Management & Sales Force at Continental Foods Germany, regarding the assortment optimization of the category of canned soups executed in 2015.

Continental Foods is one of Europe’s leading food companies with operations in Germany, Belgium, Finland, France and Sweden.

IRI Assortment Optimization and its unique analytics’ capabilities were used to focus on products as a dynamic mix rather than in isolation, taking into account the consumer appeal of the products’ attributes that drive the purchase decision.

 

Download the case study

 

Come possiamo aiutarvi ad incrementare la crescita?

FACTS ABOUT US

Il 95% delle aziende del largo consumo e della distribuzione elencate nel Fortune 100 lavora con IRI

 

Inserisci il codice di sicurezza:
 Security code