The italian proposal of additional nutritional labeling

A NEW IRI CONSUMER STUDY IN ITALY PRESENTED AT THE EUROPEAN COMMISSION

The italian proposal of additional nutritional labeling

Consumers are evolving: majority of Italian consumers are aware that paying attention to the control of fats, salt and sugar helps wellbeing

  • Consumers actively search for nutritional values information: 87% of consumers looked, at least once, for information about the nutritional values of foods.
  • Notably, consumers look to understand fat content, sugar content and total calories.
  • Almost all consumers read the label of the products, mainly at the time of purchase.
  • 80% of consumers are interested in the nutritional label on the front of packaging, of which 33% are very interested.
  • Why? Consumers seek knowledge and information in order to decide independently on purchases of different food products.

Come possiamo aiutarvi ad incrementare la crescita?

FACTS ABOUT US

Il 95% delle aziende del largo consumo e della distribuzione elencate nel Fortune 100 lavora con IRI

 

Inserisci il codice di sicurezza:
 Security code