Partners

Simulmedia

Simulmedia

SIMULMEDIA is focused on helping companies maximize the ROI of their TV advertising through data-driven targeting and patented technology to reach audiences on national television. 

The IRI/Simulmedia partnership allows brands to activate IRI ProScores® segments – targets that have been proven in digital channels – on national TV using Simulmedia’s predictive algorithms. This results in more cost-efficient and more precise audience targeting with television campaigns.

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FACTS ABOUT US

Il 95% delle aziende del largo consumo e della distribuzione elencate nel Fortune 100 lavora con IRI

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