Partners

LiveRamp

LiveRamp

LIVERAMP offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for cross-channel marketing.

IRI and LiveRamp work together to provide a more complete picture of consumers’ online and offline interactions to determine whether an increase in sales was due to a specific campaign and, if the campaign worked better in certain channels, which segments should be targeted based on their purchase or visitation patterns. This information feeds IRI ProScores® which indicates consumers’ level of propensity to purchase certain products, and IRI Lift™ which links media exposure to sales in real time.  

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FACTS ABOUT US

Il 95% delle aziende del largo consumo e della distribuzione elencate nel Fortune 100 lavora con IRI

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