Partners

Google

Google

GOOGLE specializes in online advertising technologies and owns a comprehensive suite of online advertising services.

IRI’s partnership with Google gives clients the ability to improve point-of-sale targeting and testing based on hyperlocal sales and market data. Via a real-time sales lift platform that ties to offline in-store sales, companies are able to increase the effectiveness of their digital advertising campaigns. Results can be read in the middle of campaigns in order to optimize them in flight and increase their ROI.

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FACTS ABOUT US

Il 95% delle aziende del largo consumo e della distribuzione elencate nel Fortune 100 lavora con IRI

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