Νέα

Research reveals how price rises affect shopping habits

25 Φεβρουαρίου, 2022

Inflation will lead to price rises well into 2023 but it can also provide opportunities for food businesses, according to Ananda Roy of market analyst IRI.

Διαβάστε περισσότερα
Research reveals how price rises affect shopping habits

Brands, Retailers Need To Look 'Beyond The Headlines' On Inflation: IRI

22 Φεβρουαρίου, 2022

Retailers and brand owners need to look beyond the current headlines on inflation and adopt a different mindset to tap into rapidly changing consumer behaviour, a newly-published study by IRI has found.

Διαβάστε περισσότερα
Brands, Retailers Need To Look

An Imperfect Inflation: Will 2022 Be Different?

01 Φεβρουαρίου, 2022

This current period of inflation is not the first, nor the last, but it is unique, writes Ananda Roy, International Senior Vice President – Strategic Growth Insights, IRI.

Διαβάστε περισσότερα
An Imperfect Inflation: Will 2022 Be Different?

The rule of six – forecasting consumer behaviour in a crisis

12 Νοεμβρίου, 2020

Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time. But as brands and retailers are forced to adapt to new shopper behaviours in response to the COVID crisis an...

Διαβάστε περισσότερα
The rule of six – forecasting consumer behaviour in a crisis

Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

27 Αυγούστου, 2020

The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...

Διαβάστε περισσότερα
Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

IRI Helping CPG Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

26 Ιουνίου, 2020

IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...

Διαβάστε περισσότερα
IRI Helping CPG Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

ESM COVID-19 Update – Wednesday 24 June

24 Ιουνίου, 2020

COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

Διαβάστε περισσότερα
ESM COVID-19 Update – Wednesday 24 June

CEO Series: Interview with Andrew Appel of IRI

03 Ιουνίου, 2020

Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.

Διαβάστε περισσότερα
CEO Series: Interview with Andrew Appel of IRI

The Private Label Issue

18 Μαΐου, 2020

PRIVATE LABEL'S GRIP ON THE GROCERY RETAIL SECTOR IS WELL-ESTABLISHED, BUT WITH THE COVID-19 CRISISmDRAMATICALLY ALTERING SHOPPING HABITS, ARE STORE BRANDS SET TO GET EVEN STRONGER? ESM EXPLORES THIS IN MORE DETAIL AS PART OF OUR EXTENSIVE 2020 PRIVATE LABEL REPORT.

Διαβάστε περισσότερα
The Private Label Issue

Six key lessons for CPG brands and retailers from the last recession

18 Μαΐου, 2020

Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.

Διαβάστε περισσότερα
Six key lessons for CPG brands and retailers from the last recession

ESM COVID-19 Update – Wednesday 6 May

06 Μαΐου, 2020

From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

Διαβάστε περισσότερα
ESM COVID-19 Update – Wednesday 6 May
Europe

Does AI have the power to enable strategic business development?

11 Μαρτίου, 2020

The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...

Διαβάστε περισσότερα
Does AI have the power to enable strategic business development?

Could voice technology be the next secret weapon in driving retail growth?

28 Ιανουαρίου, 2020

According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.  

Διαβάστε περισσότερα
Could voice technology be the next secret weapon in driving retail growth?

Powering strategic development with AI and machine learning

12 Δεκεμβρίου, 2019

The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...

Διαβάστε περισσότερα
Powering strategic development with AI and machine learning

The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

10 Οκτωβρίου, 2019

FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes. The challenge this presents to manufacturers and r...

Διαβάστε περισσότερα
The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

Voice technology isn’t just for consumers - it could help retailers democratise data

02 Σεπτεμβρίου, 2019

With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real

Διαβάστε περισσότερα
Voice technology isn’t just for consumers - it could help retailers democratise data

Cream Of The Crop

07 Μαρτίου, 2018

The dairy category is one of the most important in European retail. Using data from IRI, ESM examines how macroeconomic factors such as price increases are impacting sales in this important segment.

Διαβάστε περισσότερα
Cream Of The Crop

Study: Start at the Core to Optimize Your Beer Assortment

10 Οκτωβρίου, 2017

Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real est...

Διαβάστε περισσότερα

Is The Retail Sector Ready To Turn Big Data Into Smart Data?

09 Οκτωβρίου, 2017

With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

Διαβάστε περισσότερα

How can we help you supercharge growth and profitability?

ΣΧΕΤΙΚΑ ΜΕ ΕΜΑΣ

Το 95% των εταιριών CPG, λιανικής και προϊόντων υγείας και ομορφιάς  που βρίσκονται στο  Fortune 100 συνεργάζονται μαζί μας

Answer the question below:
Is five = nine ? (true/false)