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Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

27 Αυγούστου, 2020

The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...

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Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

IRI Helping CPG Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

26 Ιουνίου, 2020

IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...

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IRI Helping CPG Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

ESM COVID-19 Update – Wednesday 24 June

24 Ιουνίου, 2020

COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 24 June

CEO Series: Interview with Andrew Appel of IRI

03 Ιουνίου, 2020

Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.

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CEO Series: Interview with Andrew Appel of IRI

The Private Label Issue

18 Μαΐου, 2020

PRIVATE LABEL'S GRIP ON THE GROCERY RETAIL SECTOR IS WELL-ESTABLISHED, BUT WITH THE COVID-19 CRISISmDRAMATICALLY ALTERING SHOPPING HABITS, ARE STORE BRANDS SET TO GET EVEN STRONGER? ESM EXPLORES THIS IN MORE DETAIL AS PART OF OUR EXTENSIVE 2020 PRIVATE LABEL REPORT.

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The Private Label Issue

Six key lessons for CPG brands and retailers from the last recession

18 Μαΐου, 2020

Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.

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Six key lessons for CPG brands and retailers from the last recession

ESM COVID-19 Update – Wednesday 6 May

06 Μαΐου, 2020

From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 6 May
Europe

Does AI have the power to enable strategic business development?

11 Μαρτίου, 2020

The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...

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Does AI have the power to enable strategic business development?

Could voice technology be the next secret weapon in driving retail growth?

28 Ιανουαρίου, 2020

According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.  

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Could voice technology be the next secret weapon in driving retail growth?

Powering strategic development with AI and machine learning

12 Δεκεμβρίου, 2019

The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...

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Powering strategic development with AI and machine learning

The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

10 Οκτωβρίου, 2019

FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes. The challenge this presents to manufacturers and r...

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The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

Voice technology isn’t just for consumers - it could help retailers democratise data

02 Σεπτεμβρίου, 2019

With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real

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Voice technology isn’t just for consumers - it could help retailers democratise data

Cream Of The Crop

07 Μαρτίου, 2018

The dairy category is one of the most important in European retail. Using data from IRI, ESM examines how macroeconomic factors such as price increases are impacting sales in this important segment.

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Cream Of The Crop

Study: Start at the Core to Optimize Your Beer Assortment

10 Οκτωβρίου, 2017

Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real est...

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Is The Retail Sector Ready To Turn Big Data Into Smart Data?

09 Οκτωβρίου, 2017

With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

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Can retailers and manufacturers turn big data into smart data?

28 Αυγούστου, 2017

Gaining access to an increasing amount of data does not necessarily lead to better decision-making.

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Why smarter range optimisation needs a careful approach

09 Νοεμβρίου, 2015

Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retai...

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Why smarter range optimisation needs a careful approach

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