27 Αυγούστου, 2020
The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...
Διαβάστε περισσότερα
26 Ιουνίου, 2020
IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...
Διαβάστε περισσότερα
24 Ιουνίου, 2020
COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.
Διαβάστε περισσότερα
03 Ιουνίου, 2020
Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.
Διαβάστε περισσότερα
18 Μαΐου, 2020
PRIVATE LABEL'S GRIP ON THE GROCERY RETAIL SECTOR IS WELL-ESTABLISHED, BUT WITH THE COVID-19 CRISISmDRAMATICALLY ALTERING SHOPPING HABITS, ARE STORE
BRANDS SET TO GET EVEN STRONGER? ESM EXPLORES THIS IN MORE DETAIL AS PART OF OUR EXTENSIVE 2020 PRIVATE LABEL REPORT.
Διαβάστε περισσότερα
18 Μαΐου, 2020
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of
private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to
changing habits.
Διαβάστε περισσότερα
06 Μαΐου, 2020
From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.
Διαβάστε περισσότερα
11 Μαρτίου, 2020
The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...
Διαβάστε περισσότερα
28 Ιανουαρίου, 2020
According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.
Διαβάστε περισσότερα
12 Δεκεμβρίου, 2019
The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...
Διαβάστε περισσότερα
10 Οκτωβρίου, 2019
FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes.
The challenge this presents to manufacturers and r...
Διαβάστε περισσότερα
02 Σεπτεμβρίου, 2019
With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real
Διαβάστε περισσότερα
07 Μαρτίου, 2018
The dairy category is one of the most important in European retail. Using data from IRI, ESM examines how macroeconomic factors such as price increases are impacting sales in this important segment.
Διαβάστε περισσότερα
10 Οκτωβρίου, 2017
Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real est...
Διαβάστε περισσότερα
09 Οκτωβρίου, 2017
With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.
Διαβάστε περισσότερα
28 Αυγούστου, 2017
Gaining access to an increasing amount of data does not necessarily lead to better decision-making.
Διαβάστε περισσότερα
09 Νοεμβρίου, 2015
Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retai...
Διαβάστε περισσότερα