Demand signals is the first step in understanding how consumer demand flowed into value, across 230 categories that IRI tracks every day. Our data scientists study billions of transactions across the USA and several of the largest European and Asia-Pacific markets to provide a whole new level of clarity. It looks at trends across food and non-food categories, across channels, pricing and promotion - identifying key growth and decline. A focus on manufacturer and retail trends, spotlights on distribution, pricing, innovation and item-level demand complete the picture.
Demand signals is the first step in understanding how consumer demand flowed into value, across 230 categories.
A big winner was Beer, including speciality and craft beers, across France, Italy, Spain and Wines in the United Kingdom and Germany on an absolute value basis.
Interestingly frozen foods have grown above the total category.
The demand for personal hygiene products has continued to decline.
The next Demand Signals report® in February 2022 will cover a summary of the full 2021 year and in particular, the second half of 2021 that will reflect a combination of the unprecedent rise of commodity fuel prices, crippling distribution and supply-side constraints in many categories, an extremely cold winter that is forecast that will undoubtedly push up retail energy prices even further, and the first effects of the inflationary impact on household consumption and discretionary purchases.
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