IRI ran price and promotion models for the entire chocolate category and loaded them into the collaborative gateway in order to identify possible promotional reallocations.
Based on SKU-specific display lift performance, the retailer and manufacturer were able to put the most effective SKUs into the promotional plan. Then, they optimized the depth of discounts, making better use of their promotional dollars.
Πώς μπορούμε να σας βοηθήσουμε να μεγιστοποιήσετε την ανάπτυξη και την κερδοφορία;
Το 95% των εταιριών CPG, λιανικής και προϊόντων υγείας και ομορφιάς που βρίσκονται στο Fortune 100 συνεργάζονται μαζί μας
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