Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud® provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross-device advertising.

By combing IRI’s unique retailer data sets and in-store measurement solutions with Viant’s people-based data and analytics offerings, CPG marketers can access data sets that have a measurable impact on in-store sales and improve targeting to their highest-value customers across all channels and devices. Data-rich campaigns enable advertisers to better identify where to allocate their ad spend to reach only the most relevant, high-value customers.