SIMMONS RESEARCH provides advertisers, agencies and media companies with rich demographic, psychographic, attitudinal, intent and behavior data to drive advertising buys, consumer product development and media programming decisions.

As a partner to IRI, Simmons provides data and insights for IRI’s proprietary frequent shopper dataset to help clients build the most descriptive and predictive view of their likely buyers. With this unique blend of data assets, marketers can better evaluate shoppers’ attitudinal and purchase behavior triggers, enabling more efficient media planning and more accurate retailer execution.