ORACLE BLUEKAI, part of the Oracle Marketing Cloud, offers a cloud-based data management platform that gives companies the ability to personalize their online, offline and mobile marketing campaigns across all channels with rich information about their target audiences. The BlueKai/IRI partnership allows IRI clients to activate campaigns for both syndicated and custom purchase-based targets. CPG manufacturers, agencies and media planners/buyers can use this purchase-based data to effectively identify and target customers at scale.
Πώς μπορούμε να σας βοηθήσουμε να μεγιστοποιήσετε την ανάπτυξη και την κερδοφορία;
Το 95% των εταιριών CPG, λιανικής και προϊόντων υγείας και ομορφιάς που βρίσκονται στο Fortune 100 συνεργάζονται μαζί μας.
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