Limbik is the first open data studio for short-form video. With viewing behavior and preferences for millions of people, combined with the definitive collection of attribute-level video insights, Limbik has developed a set of technology-enabled processes to predict what content will be successful. Limbik uses artificial intelligence to provide brands, publishers, media companies and agencies with data-driven recommendations to create and distribute the most effective short-form video content.

IRI and Limbik work together to further empower marketers and advertisers with data-driven recommendations to create more effective video advertising content. IRI and Limbik’s integrated capabilities offer brands the ability to accurately measure the effectiveness of video advertising, optimize campaigns, build and validate new audience models, and identify the content-level attributes and characteristics that impact sales performance.