GFK is a global market intelligence firm whose expertise includes market tracking, consumer panels, shopper research, and audience measurement and insights.

IRI and GfK are partnering client by client to provide in-depth shopper and consumer insights. Through this partnership, clients can better understand shopper behavior, and act on and win shopper share of wallet by leveraging several available data sources. Clients also receive the highest-quality market tracking, including tracking of sell-out and promotions at discount retailers, product classifications and integrated global reporting packages.