ADOBE, one of the world’s leading technology companies, uses its Adobe Marketing Cloud to help companies effectively reach and engage consumers with personalized marketing content across devices and digital touch points.

The partnership between Adobe and IRI helps CPG advertisers measure the impact of their campaigns by connecting Adobe’s DMP with IRI’s Lift™ platform. The combination of Adobe and IRI brings to bear significant scale for CPG advertisers looking to drive more meaningful results from their digital advertising.