Bracknell (UK), Wednesday 25 January 2017 – IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI took effect Tuesday, 3 January 2017.
Gammell, who has led the Solutions and Innovations (SI) team in Europe for six years, will be returning to the U.S. to take up a new role at IRI, leading the product management of IRI’s Shopper KnowledgeBase (SKB), reporting to Robert Tomei, President of Consumer & Shopper Marketing and Core Content (POS) Product Management, IRI.
Gammell will provide direction and oversight of IRI’s SKB database of millions of shoppers from a wide variety of U.S. sources. She will serve as a centralised point of contact to collect and incorporate requirements into the ever-expanding use cases (i.e. insights, advanced analytical models and solutions) that serve as a core data asset for the company.
In her new role, Gammell will help to accelerate the transformation of the industry through increasing focus on the shopper, leveraging IRI Liquid DataTM household assets and capabilities.
Subsequently to the move of Lynda Gammell, Anthony Graham joined IRI Tuesday, 3 January 2017 as Executive Vice President of International Solutions and Innovations. Prior to this role, he was in South Africa for four years at Edcon, the largest clothing retailer in sub Saharan Africa, where he was Customer & Omnichannel General Manager. He previously worked at The Boots Company, McKinsey & Company, Aimia and Barclaycard in roles including Customer Loyalty, Customer Insight, Data Analytics and Client Leadership.
In his new role at IRI, Graham will lead the International SI team to ensure that the division continues to innovate and develop relevant and powerful solutions for IRI’s clients.
José Carlos González-Hurtado, President of International, IRI, said: “We are delighted at the appointment of Anthony. He brings more than 20 years of expertise in data analytics, customer centricity and digital marketing to his new role and a very strong knowledge of the consumer retail market.
“He has successfully created several leading loyalty programmes and customer databases in the UK and South Africa, and his strong customer engagement has enabled him to lead business development efforts and partner relationships with a variety of blue chip organisations. His consumer retail knowledge combined with his strong analytics expertise in international environments will play a key part in realizing our ‘Growth Delivered’ strategy.”
Anthony Graham, added: “In today’s market, winning organisations are getting closer to their customers through understanding them better. The combination of big data, analytics and technology has transformed the level and speed of customer insight, enabling businesses to make better customer focused decisions, faster. I am very excited to have joined IRI at this moment in time, when IRI’s superiority in these areas, enable us to accelerate growth for our retail and manufacturer Clients.”
Graham will be based at the IRI Bracknell office (UK).
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com. Follow IRI on Twitter.
IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI took effect Tuesday, 3 January 2017.
- UK Prosecco sales grow by 25% despite drop in Champagne prices
- France – home of Champagne production – sees volume decline
Bracknell, UK – 29 November 2016 – The latest study released today by IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of FMCG products sold on promotion.
The IRI Price and Promotion in Western Economies report claims that the proportion of FMCG volume sold on promotion in supermarkets across Europe declined by -0.7 points, compared to the previous year which registered 28.1% of sales purchased where trade promotions were available. IRI believes that this indicates the first serious pause in promotional escalation seen by the region since 2012 and is a sign that manufacturers are evaluating whether the high cost of promotions gives them sufficient returns in the form of increased sales and profit.
More than a quarter of food product purchasing is now bought on promotion (27.7%) but this is a decline of 0.8 percentage points in the latest year. The proportion of non-food volume (personal care, household and petcare products) in Europe bought on promotion remained stagnant at 30.0%, a 0.1 point decrease. The steepest decline in the use of promotional tactics was by food products in the UK (by -3.4% points to 49.8%) and non-food products in Greece (by 1.1% points to 32%).
While manufacturers are using promotions less, when they do engage with shoppers in a battle over price they are often providing better (deeper) offers meaning the overall amount that has been saved by consumers from promotions is relatively unchanged. The IRI report highlighted noticeable increases to the depth of deal in Netherlands, Spain and the UK.
Off shelf display promotions, popular in the UK and France, have also increased in the last year. They now account for 14.5% of all volume sales in the UK and 11.3% in France. At the same time, use of multi-buys such as BOGOF (Buy One Get One Free) have declined in the last year in the UK, dropping from 15.2% to 11.9% of all products sold. This has been driven by retailers such as Sainsbury’s making the decision to cease all multi-buy promotions in their stores this year.
Tim Eales, Strategic Insight Director at IRI UK and author of the report, said: “Retailers rely on manufacturer promotions to increase store footfall but manufacturers cannot afford to play the promotion game any more. We expect that more brands will follow by redirecting their marketing spend from consumer promotion to activities that communicate brand benefits such as advertising, as well as new product development. Marketers are more alert to the detrimental impact that continuous promotions can have on their brand equity.
“Further, using advanced predictive analytics, IRI Analytics Advantage, has shown that promotions do not usually drive category value sales growth but merely switch volume between brands at reduced prices. Consumers are trained to look for deals in store and concentrate their purchasing on promotional events. They do not necessarily generate new sales. This year’s Price and Promotion in Western Economies report highlights a tipping point in the use of promotions by manufacturers.”
Other highlights include:
IRI measured sales of FMCG products in its IRI Infoscan databases covering sales of all products across nine food and non-food super categories for the 52 weeks ending August 2016 and the previous year in seven European countries (France, Netherlands, Italy, Spain, UK, Germany and Greece), in grocery stores.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. www.IRIworldwide.com.
Follow IRI on Twitter.
Like IRI on Facebook.
IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.
Ο κος Παναγιώτης Μπορέτος, Εμπορικός Διευθυντής και Αν/της Διευθύνων Σύμβουλος της IRI Hellas, παρουσίασε την Τετάρτη 9 Μαρτίου 2016 τις τάσεις της συνολικής αγοράς του 2015 στην ετήσια Τακτική Γενική Συνέλευση της «ΕΛΛΗΝΙΚΗΣ ΕΠΙΤΡΟΠΗΣ ECR», όπου συμμετείχαν περισσότερα από 100 στελέχη των εταιρειών μελών του συνδέσμου. Τα σημαντικότερα ευρήματα της έρευνας με θέμα Market Overview 2015 συνοψίζονται ως εξής:
• Η τάση των πωλήσεων για το σύνολο της αγοράς το 2015 συγκρινόμενη με το 2014 είναι αρνητική (-2,1%), αρνητικές ήταν αντίστοιχα και οι τάσεις για τον όγκο (-0,4%) και την αξία (-2,1%)
• Αρνητική ήταν και η τάση των πωλήσεων για τις 8 μεγαλύτερες λιανεμπορικές επιχειρήσεις (-1,2%) από το 2014 στο 2015
• Οι κυριότεροι λιανέμποροι σε σχέση με το σύνολο της αγοράς φαίνεται να παρουσιάζουν μεγαλύτερη πτώση όσον αφορά τις πωλήσεις σε αξία το δεύτερο εξάμηνο του 2015 σε σχέση με το αντίστοιχο εξάμηνο του 2014
• Η εβδομάδα του δημοψηφίσματος ήταν το μοναδικό θετικό διάστημα όσον αφορά τις παραπάνω τάσεις σε όλο το 2015
• Υπήρξε σημαντική μείωση στις πωλήσεις σε αξία (-3,5%) τους τελευταίους 24 μήνες
• Τα συσκευασμένα και κατεψυγμένα τρόφιμα είναι οι κατηγορίες που παρουσιάζουν θετική τάση σε όλη την αγορά, με τα γαλακτοκομικά να έχουν πιθανά μία μείωση το 2016 σε σχέση με την κατηγορία των συσκευασμένων που φαίνεται να παραμένει σταθερή.
• Η πρόβλεψη για το 2016 όσον αφορά τις πωλήσεις σε αξία δείχνει μία αρνητική τάση της τάξης του -3,9%.
Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention
Bracknell, U.K – 11 February, 2016 – The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data technology, which makes it possible to aggregate and find associations for trillions of data points in a matter of seconds.
Bracknell, U.K. – 9 February, 2016 – The price of olive oil purchased by shoppers in supermarkets across Western Europe increased by an average of 19.8%in 2015 according to the latest analysis of consumer goods sales by retail analysts IRI.
The cause of the price hike is a bacterial disease in Italy that is still affecting more than one million olive trees at the same time as a poor harvest in Spain, Europe’s biggest olive producing country, that started in 2014 and continues to impact production.
Manufacturers, as well as retailers with their own label products, are pushing up the price of olive oil to cover their increased costs. Shoppers spent an additional 231 million Euros in 2015 on olive oil as a result, which drove sales value for the whole oil category by +9.5% to 2.7 billion Euros.
The price increases were most severe in Spain, Italy and Greece where olive oil is a key cooking ingredient and one of the most purchased food items. Promotions on olive oil products all but stopped in these countries as prices increased - in Spain by +27.2% in 2015 compared to the previous year, in Italy by +21.0% and in Greece +17.2%.
As the prices continued to rise in 2015, accelerating during the final months of the year, shoppers across the region started to buy less olive oil. IRI reported a decline in sales volumes during 2015 in every country except Italy, where sales volumes remained relatively flat (with an increase of just 1.0% in volume sales). The decline in sales volumes during 2015 was most evident in Greece (-18.0%) and Spain (-16.2%) compared to 2014.
A decrease for sales of other oils of -2.52% of total volume sales across the monitored countries is interesting and indicates that shoppers are not switching to other oil products, despite relatively stable price (-0.9%).
Olive oil Sales in Western Europe for 2015:
Private label prices increases more severe
In every country except the UK price rises of olive oil were higher or equal for private label than for the total oil category price increase, which is often the case when raw material costs increase. Shoppers then opt for the best price option.
Globally the price in increase of private label olive oil had little impact on consumption (-0.5 point versus last year) but there are strong contrasts between countries.
In Spain for example, where there is already a strong private label culture, the price increase is as high for private label as it is for national brands (28.6% and 26.6% respectively) yet private labels grew in terms of volume market share (+3.1 points compared to the previous year) as well as showing an increase in total sales value of 13.3% to 529 million euros.
The UK follows the same trend as Spain in terms of volume market share evolution for private label with an increase of +5.3 points versus last year (the highest among the seven countries). This was due to the strong price increase of national brands (+6.1%) while private label’s price decreased by 1.8%.
In France the opposite occurred. With the price war impacting mainly national brands, the price increase for olive oil impacted just private label which had a direct impact on volume market share - down -7.2 points versus the previous year.
Private label olive oil sales in Western Europe for 2015:
Despite the high increase in the price of private label olive oil, consumers still prefer to buy own label products that remain less expensive than most national brands.
“Olive oil has always been very dependent on weather conditions, but the bacteria attack in Italy might change the game for a while, particularly for those countries where olives are a staple purchase. There have been reports of thefts from some olive groves in Spain as producers in Italy look to import olives from Spain and Greece.” commented Anne Lefranc, European Marketing Director at IRI. “Olive oil which is a staple product for Southern Europe countries seems to have become a ‘premium’ item at least for the heavy consumer countries.”
“Price rises are costing shoppers who are still trying to balance budgets. In those countries where olive oil is one of the main shopping essentials, price increases can have a major impact on the shoppers’ basket which can affect sales of other categories and distort the price of total FMCG sales for some countries like Spain. Retailers and manufacturers need to review their price, promotion, assortment strategy so that they are clear on what impact price rises will have on total category and basket sales.”
Bacterial disease blighting olive trees in Italy and a poor harvest in Spain has knock on effect on olive oil prices across Europe
Retailer own label olive oil prices increase faster than national brands but remain cheaper option for shoppers
Despite strong evidence that European markets are starting to recover, it seems that neither prices nor sales are recovering in line with these trends. To some extent, we are witnessing the ongoing impact of the price wars in the region. While lower prices suggest a better deal for shoppers, this is not necessarily translating into sales growth.
Analysis by global insight leader, IRI, of the FMCG price war in France has highlighted key lessons for both retailers and manufacturers in other European countries, including the UK, Spain and Italy, where they are currently experiencing deflation or stagnation in grocery products and the early stages of a price war.
Bracknell, UK, 10 June 2015 – IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets. The new alliance will enable IRI to further expand its channel coverage in this sector and deliver the industry’s most comprehensive range of services, analysis and solutions on the out-of-home market.
The combination of GIRA Foodservice’s leading position in the out-of-home market with IRI’s unrivalled FMCG market measurement and analytics capabilities, will provide both IRI’s and GIRA Foodservice’s clients with multiple benefits.
“This is a major step forward for IRI and supports our ‘Growth Delivered’ strategy, reinforcing our commitment to expand our reach and capabilities to meet clients’ needs, including the ability to access multi-channel analysis to identify paths for growth,” explains Dan Finke, Managing Director UK.
Jean Rossi CEO from GIRA, adds: “GIRA Foodservice has been at the forefront of producing information about the European food service market for 40 years, but this partnership creates the most comprehensive service line for the out-of-home market available today. Adding GIRA Foodservice’s solutions to IRI’s portfolio, positions us as the leading partners for the out-of-home sector.”
Providing expertise in structural market monitoring, qualitative and quantitative competition analyses, distribution mechanism studies and ongoing operator observation, GIRA Foodservice can provide the full market picture, while IRI can offer sales tracking, point of sales analysis and shopper behaviour knowledge.
Headquartered in Divonne-les-Bains, France, GIRA Foodservice provides an extensive portfolio of descriptive and prospective research services on the out-of-home sector, covering operators, consumers, suppliers and distributors. This includes ownership of a regularly updated knowledge base of foodservice market companies.
Notes to editors:
Out-of-home markets include all products sold for the out-of-home consumption, including (non exhaustive list) in restaurants, bars, cafeterias, automatic distributors, planes, trains and schools.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to create growth for our clients in the FMCG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.iriworldwide.eu. Follow IRI on Twitter: @IRI_INTL
About GIRA Foodservice
GIRA is company of reference for the creation of information on the foodservice market in Europe and offering a extensive portfolio of research services for operators, suppliers and distributors involved in the animation of out-of-home market.
The aim of our researches is based on providing analysis enabling companies to improve their operations and performance and make wise choices to meet market expectations. In 2015, most major companies operating on out-of-home sector rely on our services. For more information, join contact us on www.girafoodservice.com
For further information please contact:
PR Consultant, Eureka Communications
Tel: +44 (0)1420 564346
European Marketing Director at IRI
Tel : +33 1 30 06 23 62
IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets. The new alliance will enable IRI to further expand its channel coverage in this sector and deliver the industry’s most comprehensive range of services, analysis and solutions on the out-of-home market.
Aims to Be the World’s Single Largest Integrated Set of Consumer, Purchase and Media Data; Foundation for Breakthrough Prescriptive Analytics, Software and Technology
CHICAGO and AUSTIN, Texas — April 21, 2015 — Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter health care companies, announced today the launch of IRI Shopper Marketing Cloud™, expected to be the world’s largest integrated consumer, purchase and media data set built inside IRI’s leading Liquid Data™ technology platform and powered by its recently announced Q-IRI™ prescriptive analytics engine for comprehensive planning, targeting, activating and measuring by fully linking media to store-level or online purchase.
“We are at the beginning of a consumer buying revolution, one that will change how consumers shop and make decisions in fundamental ways over the next decade,” said Andrew Appel, president and chief executive officer, IRI. “IRI is focused on transforming the entire shopper journey by helping companies grow and by helping consumers make better buying choices. This integrated data, analytics and technology will help manufacturers and retailers unlock new pockets of growth and do it faster than ever before.”
Arming CPG companies with an incredibly powerful platform for growth, IRI Shopper Marketing Cloud encompasses the whole portfolio of data sets and insights, focusing on media, social and purchase.
Media Data Sets
To ensure the most comprehensive media data, IRI has expanded its ongoing collaboration with Rentrak and comScore to move beyond tracking ad exposure and include full integration of cross-media TV and digital campaign tracking powered by IRI’s ProScores™ purchase propensity models.
Social Data Sets
IRI also is expanding the ability to understand and leverage the impact of social sentiment on consumer activation and sales activities, and will be announcing an exclusive partnership that will guide CPG companies through targeting, activating and measuring campaign efforts.
Consumer and Media Consumption Data Sets
Leveraging valued relationships with retailers, IRI has continued to make huge investments to improve the ability to track purchases online and offline at a granular level. Working closely with retailers to help them connect with consumers, IRI Shopper Marketing Cloud offers enhanced performance by linking the same media and social data to retailers’ frequent shopper databases for unique insights and in-store activation. It also tracks what media consumers have been exposed to and what products they have purchased.
“The development of the end-to-end Shopper Marketing Cloud begins with media exposure and social, is targeted using IRI’s proprietary ProScores and then the actual purchases using IRI’s proprietary purchase lift measurement platform,” added Appel. “This unique combination creates a truly cross-media exposure data set tied to actual shopper purchases and is available within the IRI Liquid Data platform. It's game changing.”
About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as The Boston Consulting Group, comScore, Datalogix (an Oracle Co.), Experian, GfK, Intage, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Oracle Data Cloud, Rentrak, SPINS, Univision and others.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.iriworldwide.com.
# # #
Phone: + 1 312.474.3675
Aims to Be the World’s Single Largest Integrated Set of Consumer, Purchase and Media Data
Purchase Represents Latest Step in IRI Strategy to Expand Global Footprint and Growth Capabilities in Emerging Markets; IRI Will Introduce Advanced Analytics and Consumer and Shopper Marketing Services to Chinese Manufacturers and Retailers
CHICAGO and BEIJING – April 21, 2015 – Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries.
“We are building a Chinese company powered by the latest global insights, analytics and technology and bringing the latest tools and technology to this market,” said Andrew Appel, president and chief executive officer, IRI. “The agreement represents the most recent execution of IRI’s strategic commitment to dramatically increase our geographic footprint to meet the global market research needs of our clients.
“It also complements other facets of IRI’s strategic direction, including expanding our data assets and leveraging this data with advanced analytics, plus consumer and shopper marketing services that enable our clients to achieve sustained levels of more rapid growth. We look forward to integrating IRI and Datasea’s strengths to bring enhanced offerings to our clients.”
This purchase is the latest step in IRI’s growth strategy. In 2013, IRI completed the acquisition of Aztec, a leading provider of market measurement and related services in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the U.K. It also acquired FreshLook Marketing, which offers data and consulting services to the fresh food industry, in 2013.
Datasea is a leader in providing analytic services and market research in China. Its services center on six areas: customer research, brand research, satisfaction and loyalty programs, new product testing, advertising impact evaluation, and distribution strategy. Its concept of market research includes three elements: an unbiased and proven research methodology, experience in understanding the story behind the data, and a focus on driving actionable and pragmatic recommendations. Clients include CPG manufacturers and retailers, as well as companies in related industries, such as quick service restaurants (QSRs) and cosmetics. It maintains offices in Beijing, Shanghai, Guangzhou and Jinan, supported by a nationwide service network.
IRI and Datasea clients will gain significant benefits as a result of this partnership. The combined entities will build unique and powerful solutions for manufacturers and retailers based on five key areas: deep big data expertise, best-in-class technology, shopper targeting and activation, supplier collaboration and joint business planning, and commercialization of solutions. The complementary strengths of the two entities will ensure all clients receive higher-quality data and services.
Immediate plans include integrating IRI and Datasea’s existing consulting and analytics services and initiating a series of retail gateway programs designed to support retailers’ performance, basket analytics, pricing and promotion, assortment strategy, and shopper targeting. In the near term, this will expand to include market measurement, e-commerce/digital/social/mobile marketing, and media targeting and activation.
“It has been a dream of mine to bring advanced analytics and related services to the Chinese market. We are eager to bring to our clients the analytics, products and solutions IRI offers worldwide, as well as share our expertise on the rapidly growing Chinese market,” said Mr. Lyu Liangming, founder and chairman, Datasea. “We share the common goal of working with clients to help them better understand the markets they serve and convert that understanding into long-term, sustained levels of growth. Understanding today’s markets is increasingly complex, with shoppers more demanding of their manufacturers and retailers, and this acquisition will help these organizations meet these expanded needs.”
Purchase Represents Latest Step in IRI Strategy to Expand Global Footprint and Growth Capabilities in Emerging Markets; IRI Will Introduce Advanced Analytics and Consumer and Shopper Marketing Services to Chinese Manufacturers and Retailers
Athens, Greece – March 25, 2015 – Global market and shopper intelligence firm IRI, has received ISO 9001:2008 certification for its global Analytics Centre of Excellence (ACE), demonstrating its commitment to deliver high quality solutions and services and achieve continuous improvement. This certification covers the Centre’s operations around the development and delivery of analytics solutions, insights and consulting services, and ensures all of its processes are of an extremely high standard and are documented and tracked from initial design to final delivery.
The Centre, which is based in Athens, Greece, has seen rapid growth in the past few years, driven by demand from global fast moving consumer goods (FMCG) companies to provide in-depth, multi-country analysis of their business and offer a unique competitive advantage in their markets. It currently handles around 3,000 projects annually for more than 170 clients around the world, covering everything from marketing mix analysis, predictive analysis, assortment optimization, in-store execution and basket analysis, to name a few.
IRI put the Centre forward to be certified, despite the fact that analytics centres rarely seek ISO certification, to demonstrate its commitment to continually improving operations and processes and to ensure the consistent delivery of high quality services. While annual audit visits are the normal ISO requirement, ACE has quarterly internal audits to keep the Centre on track.
“This is a huge achievement for the company and we’re proud to have received the ISO certification,” says Dr. Kostas Kotopoulos, Director of the Centre. “The demand for large-scale and near real-time analysis of retail data is increasing year on year. Our ability to offer in-depth, multi-country support on a global scale is a very attractive proposition to both manufacturers and retailers who are continually looking to add value to their business in a highly competitive global marketplace. With our capabilities under one roof and with a common set of processes and methodologies, accredited with a highly respected and widely recognized industry standard, puts us in a very strong position in the market.”
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the FMCG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.iriworldwide.com. Follow IRI on Twitter.
For further information please contact:
Amanda Hassall, Eureka Communications
Tel: +44 (0)1628 822741; Mob: +44 (0)7855 359889
Anne Lefranc, European Marketing Director at IRI
Tel : +33 1 30 06 23 62
Global market and shopper intelligence firm IRI, has received ISO 9001:2008 certification for its global Analytics Centre of Excellence (ACE), demonstrating its commitment to deliver high quality solutions and services and achieve continuous improvement.
IRI’s Assortment Optimization solution is essential for negotiation and changes the essence of negotiation with persuasive and fact conquering presentation, by assessing the true value of each product in a category, giving both manufacturers and retailers a full understanding of each of their categories as well as their dynamics to the constantly changing market environment.
The solution is embedded with algorithms that interrogate sales data (rather than claimed behaviours) to identify individual product attributes, such as flavour, pack size and brand name and their relative importance to shoppers’ decisions. This eliminates the need to reference product elasticity models and helps simplify the temporary effect of marketing promotions on buyer behaviour.
IRI Assortment Optimization has the ability to report down to a single product level or can be scaled up to analyse a large number of products and categories. It can handle multiple changes and provides continuous re-evaluation with every product change.
Retailers and manufacturers can create testing scenarios to look at factors beyond the optimum in-store assortment such as: which brands or products drive sales for the category; product interactions within a category or a store through product mapping; the impact of brand absenteeism on the shopper and category and store level sales. They can detect whether a new product or white space launch will yield sufficient revenue with minimum cannibalization to the sales of another brand in or outside of the category.
Retailers can make informed decisions on which categories they need to focus on to meet shopper needs and to outpace the competition. Shoppers can benefit from finding a larger assortment of what they truly want, increasing their satisfaction and shopping more.
Pierluigi Carlini, the head of Global Analytics & Consulting at IRI UK says, “Today FMCG manufacturers and retailers must address not only how consumers make shopping decisions but provide products that meet consumers’ key needs. With more market complexity and shopper behaviour that varies across channels, regions and stores, range assortment is more complex than ever. A new level of advanced analytics is required so they can optimize range assortments to meet their individual revenue targets.”
To manage increasing demand for advanced analytics, IRI has already recruited another 50 people to join its Analytics Centre of Excellence (ACE), having already grown the team by 42 per cent in the last 12 months.
ACE currently handles more than 2,000 projects a year for over 150 global clients – covering everything from marketing mix predictive analysis, assortment optimisation, custom modeling and in-store execution optimisation – but this is set to grow dramatically as the team expands servicing an even larger clientele in additional countries.
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the FMCG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
Move your business forward at IRIworldwide.eu. Follow IRI on Twitter.
Teresa Horscroft, Eureka Communications
Tel: +44 (0)01420 564346; Mob: +44 (0)7990 520390
Anne Lefranc, European Marketing Director at IRI
Tel : +33 1 30 06 23 62<
Planning in-store assortment has always been a challenge for manufacturers and retailers, particularly since they have different goals. In response, IRI has launched a new advanced analytics solution that will enable manufacturers and retailers to work together to meet their goals and the demands of the shopper and provide a smoother journey to growth.