Νέα

7/3/2018
The dairy category is one of the most important in European retail. Using data from IRI, ESM examines how macroeconomic factors such as price increases are impacting sales in this important segment.

10/10/2017
Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real estate, Anheuser-Busch/InBev (ABI), IRI and the Category Management Association (CMA) partnered on a new study — the results of which were released recently to Convenience Store News.

9/10/2017
With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

28/8/2017
Gaining access to an increasing amount of data does not necessarily lead to better decision-making.

9/11/2015
Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retailers need to take a more sophisticated approach to range optimisation.