Νέα

27/10/2017
By getting all the data they hold from disparate sources, integrating and analysing it, brands can derive insight that maximises both the online and offline shopping experiences. Stephanie Augier of IRI offers six tips for employing smart data to improve retail performance and make commercial gains.

10/10/2017
Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real estate, Anheuser-Busch/InBev (ABI), IRI and the Category Management Association (CMA) partnered on a new study — the results of which were released recently to Convenience Store News.

9/10/2017
With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

28/8/2017
Gaining access to an increasing amount of data does not necessarily lead to better decision-making.