Assortment Optimisation with Tiger Brands

Learn how Tiger Brands’ range optimization initiative generated growth

Tiger Brands were keen to explore growth opportunities in a mature jam market in which it already owned half the jam sold.

By reducing its jam category, Tiger Brands, could drive 1.1% value growth for retailers and 3.4% value growth for itself.

IRI Assortment Optimization and its unique analytics’ capabilities were used to focus on products as a dynamic mix rather than in isolation, taking into account the consumer appeal of the products’ attributes that drive the purchase decision.

 

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