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Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

23 Οκτωβρίου, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

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Healthy eating trend boost for vegetarian, free-from and organic food producers

02 Οκτωβρίου, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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Οι Eυρωπαίοι αγοραστές (Shopper) Σούπερ/’Υπερ Μάρκετ

21 Σεπτεμβρίου, 2017

1 στους 3 αγοραστές χρησιμοποιούν το Διαδίκτυο πριν ψωνίσουν Τα κινητά τηλέφωνα βοηθούν το 65% των αγοραστών που χρησιμοποιούν τo Διαδίκτυο για την εξοικονόμηση χρημάτων στα καταστήματα Το 84% των αγοραστών φτιάχνουν λίστα για ψώνια ενώ 1 στους 10 αγοραστές το κάνει στο κινη...

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Globus selects IRI as its preferred partner for data sharing and technology in Germany

11 Σεπτεμβρίου, 2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers

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Cooperation agreement entered into by IRI and EROSKI

17 Ιουλίου, 2017

EROSKI to develop innovative supplier collaboration platform with IRI

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IRI calls for industry standard on Big Data Collaboration

06 Ιουλίου, 2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth

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Price rises and private label drive up sales of olive oil across Europe

03 Μαΐου, 2017

IRI figures show total sales of €3 billion, while prices increase by 4.8%

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IRI announces change in senior management team: Anthony Graham to lead IRI Solutions and Innovations team as Lynda Gammell moves to new IRI role

25 Ιανουαρίου, 2017

IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI ...

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Prosecco bursts Champagne’s bubble with faster sales growth across Europe, according to IRI figures

13 Δεκεμβρίου, 2016

- UK Prosecco sales grow by 25% despite drop in Champagne prices - France – home of Champagne production – sees volume decline

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Europe’s FMCG brands reduce reliance on price promotions claims IRI

29 Νοεμβρίου, 2016

IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.

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Market Overview 2015

29 Μαρτίου, 2016

Ο κος Παναγιώτης Μπορέτος, Εμπορικός Διευθυντής και Αν/της Διευθύνων Σύμβουλος της IRI Hellas, παρουσίασε την Τετάρτη 9 Μαρτίου 2016 τις τάσεις της συνολικής αγοράς του 2015 στην ετήσια Τακτική Γενική Συνέλευση της «ΕΛΛΗΝΙΚΗΣ ΕΠΙΤΡΟΠΗΣ ECR», όπου συμμετείχαν περισσότερα από 10...

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IRI appoints former Reckitt Benckiser commercial executive as Executive VP of regional CGD

23 Φεβρουαρίου, 2016

Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention

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Launch of IRI Holistic Retail Solution will help retailers find fast insights from Big Data

11 Φεβρουαρίου, 2016

Bracknell, U.K – 11 February, 2016 – The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data techn...

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Rising price of olive oil costs European shoppers 231 million euros

09 Φεβρουαρίου, 2016

Bacterial disease blighting olive trees in Italy and a poor harvest in Spain has knock on effect on olive oil prices across Europe Retailer own label olive oil prices increase faster than national brands but remain cheaper option for shoppers

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Grocery price wars continue to keep prices down as economies recover in Europe – according to IRI Price & Promotion report

22 Οκτωβρίου, 2015

Despite strong evidence that European markets are starting to recover, it seems that neither prices nor sales are recovering in line with these trends. To some extent, we are witnessing the ongoing impact of the price wars in the region. While lower prices suggest a better dea...

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Price war not a long-term path to success for retailers and manufacturers only short term boost for shoppers, says IRI

12 Ιουλίου, 2015

Analysis by global insight leader, IRI, of the FMCG price war in France has highlighted key lessons for both retailers and manufacturers in other European countries, including the UK, Spain and Italy, where they are currently experiencing deflation or stagnation in grocery pro...

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IRI continues expansion with investment in out-of-home experts, GIRA Foodservice

10 Ιουνίου, 2015

IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets. The new alliance will enable IRI to further expand its channel coverage in this sector and delive...

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IRI Shopper Marketing Cloud™ Paves the Way for Top-Line Growth

21 Απριλίου, 2015

Aims to Be the World’s Single Largest Integrated Set of Consumer, Purchase and Media Data

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IRI Acquires Datasea

21 Απριλίου, 2015

Purchase Represents Latest Step in IRI Strategy to Expand Global Footprint and Growth Capabilities in Emerging Markets; IRI Will Introduce Advanced Analytics and Consumer and Shopper Marketing Services to Chinese Manufacturers and Retailers

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