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IRI Launches New Solutions to Democratize Decision-Making

10 Ιουλίου, 2019

IRI today announces the launch of new solutions to automate the process of identifying insights, removing the need for complex data mining. The new tools enable augmented decision-making, whereby the technology analyses vast amounts of data and makes suggestions on the best co...

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IRI CEO Andrew Appel Advises Clients Must Take Risks on the Technology of Tomorrow to Win

09 Ιουλίου, 2019

Appel Examines How Data and Technology are the Next Enablers of Growth at the Inaugural IRI International Growth Summit in London

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IRI Launches FMCG’s First Agile Media Measurement Application for Improved Digital Media Decisions

02 Ιουλίου, 2019

IRI Media Profilers Application helps brands easily and accurately measure their digital campaigns’ ROI

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IRI Appoints Baljit Dail as President of IRI Global

13 Φεβρουαρίου, 2019

CHICAGO — Feb. 13, 2019 — IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced the appointment of Baljit “Bal” Dail as president of IRI Global, effective April 1, 2019. In this role, Dail will lead and support I...

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New Mountain Capital and Vestar Capital Partners Close Investment in IRI

03 Δεκεμβρίου, 2018

New Mountain Capital (“New Mountain”) and Vestar Capital Partners (“Vestar”) announced today that they have closed the transaction through which Vestar will lead a new investment in Information Resources, Inc. (“IRI”).

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Η Vestar Capital Partners επικεφαλής νέας επένδυσης στην IRI

15 Νοεμβρίου, 2018

Η νέα αυτή επένδυση υποστηρίζει την επόμενη φάση στην ανάπτυξη της IRI, συμβάλλοντας στην περαιτέρω ανάπτυξη της καινοτομίας και τη διεύρυνση των δυνατοτήτων της εταιρίας

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Rise of Plasticphobia in Europe highlighted by three-quarters of grocery shoppers wanting to buy products with environmentally friendly packaging

14 Νοεμβρίου, 2018

IRI’s European Shopper Survey reveals Italian shoppers care most about this issue while German shoppers are less likely to worry about packaging on the groceries they buy

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Premium prices pose a barrier to the rise of ‘conscious consumerism’ among European shoppers

22 Οκτωβρίου, 2018

IRI’s European Shopper Survey reveals consumers in Italy, Greece and Spain relate more closely to retailers who claim to care about the environment

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Millennials maintain their ‘amore’ for big brands

22 Οκτωβρίου, 2018

IRI’s European Shopper Survey reveals younger generations of consumers prefer global brands to local when shopping for groceries Two-thirds of younger millennials use the internet for new grocery product research

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IRI Reveal European Food Manufacturers at Risk of Losing Control on Nutritional Labelling

19 Σεπτεμβρίου, 2018

Food manufacturers need to get serious on nutritional labelling or risk losing control of the issue entirely according to analysis by IRI, the big data and technology expert for consumer industries.

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European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis

18 Ιουλίου, 2018

Price inflation and higher production costs drive Olive Oil market up to €3bn

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Google Selects IRI to Join New Measurement Partners Program

18 Ιουλίου, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

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IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

23 Μαΐου, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

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‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories

04 Απριλίου, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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1 in 5 meals eaten out of home as European consumers favour service over home cooking

07 Μαρτίου, 2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017

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IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores

08 Νοεμβρίου, 2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.

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Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

23 Οκτωβρίου, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

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Healthy eating trend boost for vegetarian, free-from and organic food producers

02 Οκτωβρίου, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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