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The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

10 Οκτωβρίου, 2019

FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes. The challenge this presents to manufacturers and r...

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The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

Voice technology isn’t just for consumers - it could help retailers democratise data

02 Σεπτεμβρίου, 2019

With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real

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Voice technology isn’t just for consumers - it could help retailers democratise data

Cream Of The Crop

07 Μαρτίου, 2018

The dairy category is one of the most important in European retail. Using data from IRI, ESM examines how macroeconomic factors such as price increases are impacting sales in this important segment.

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Cream Of The Crop

Study: Start at the Core to Optimize Your Beer Assortment

10 Οκτωβρίου, 2017

Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real est...

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Is The Retail Sector Ready To Turn Big Data Into Smart Data?

09 Οκτωβρίου, 2017

With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

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Can retailers and manufacturers turn big data into smart data?

28 Αυγούστου, 2017

Gaining access to an increasing amount of data does not necessarily lead to better decision-making.

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Why smarter range optimisation needs a careful approach

09 Νοεμβρίου, 2015

Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retai...

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Why smarter range optimisation needs a careful approach

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