price and promotion in western economies: new areas to explore for retail recovery

new areas to explore for retail recovery

 price and promotion in western economies: new areas to explore for retail recovery

Special Report

July 2014

This fourth annual European report on the pricing and promotion of fast-moving consumer goods (FMCG) highlights the continued failure of promotions to boost volume sales. Manufacturers need to conduct an urgent review of their promotional strategies to assess whether pricing and promotion is working to the benefit of the long-term future of the brand.

This IRI report provides FMCG marketers and retailers with valuable insight across countries enabling them to benchmark market trends and plan future paths to growth that use price and promotion effectively.

To learn more, please read our latest IRI Special Report 'Price and Promotion in Western Countries – 2014'

Πώς μπορούμε να σας βοηθήσουμε να μεγιστοποιήσετε την ανάπτυξη  και την κερδοφορία;

ΣΧΕΤΙΚΑ ΜΕ ΕΜΑΣ

Το 95% των εταιριών CPG, λιανικής και προϊόντων υγείας και ομορφιάς  που βρίσκονται στο  Fortune 100 συνεργάζονται μαζί μας

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