The path to purchase continues to evolve, with consumers changing how they plan, shop and consume media. As a result, the advertising ecosystem has become more complex with the rise of multiple digital content platforms, the continued need to advertise on traditional channels and the growth of programmatic advertising. Marketers need media measurement that is fast, accurate and granular for in-flight optimisation. 

IRI Lift™ is the industry’s most accurate media optimisation and measurement solution, using retailers’ frequent shopper customer data set. The solution measures digital, TV, social, CRM, and out of home (OOH) advertising impact on in stores sales.

Client Success Stories

Identify In-Flight Campaign Opportunities

A top food manufacturer used IRI Lift to measure and optimize its campaign performance, allowing them to understand sales lift and identifying an opportunity to increase sales lift an additional 40 percent.
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Uncover Key Insights for Campaigns

Sun Products used IRI to analyze multiple campaigns across brands, identifying that a DVD promotion had a 700 percent higher return than other TV campaigns, as well as other insights that could be applied to future campaigns.
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