Médias
Measure

Improve return on advertising spend with optimised media investments

Every advertising € must work harder than ever to drive sales. As media tactics and shopper marketing campaigns continue to fragment, FMCG marketeers should consider test & learn as a way to ensure that they are not wasting valuable campaign budget. Similarly, in-flight assessment allows for course correction to ensure objectives are being met and ROI levels are as expected.

 

IRI Profilers identifies the true impact of advertising on brand sales or helps assess the real impact of the digital campaign in-market. The solution helps marketeers understand how shopper marketing campaigns are performing and how to optimize their output based on tested or measured results.

Benefits

ISOLATE THE TRUE EFFECTS
of planned and in-market campaigns

IDENTIFY AND ADJUST
for differences across markets

SAFELY PLAN
and optimise your media

Client Success Stories

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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