FMCG Trends, FMCG Retail Trends, FMCG Sales and Private Label Trends from IRI

The Coronavirus/COVID-19 pandemic is having a significant impact on business across the globe, including FMCG and retail. The pandemic is leading to a recession in many countries. IRI is closely tracking developments in our industry to help our clients understand the resulting changes in consumer and shopper behaviour across categories, brands, private labels, channels and retailers in the areas affected by the virus.
Our goal is to help companies successfully determine how to best handle promotions, out-of-stocks, pricing and assortment to meet the changing needs of consumers.

This page is updated regularly with the latest FMCG trends, sales, and insights from IRI. If you have specific questions related to your business, please reach out to your IRI representative or contact

Avec IRI, suivez l’impact du Covid-19 en France sur les produits de grande consommation.
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Can FMCG organisations deliver value to shoppers in a COVID recession?

With many countries now in their third lockdown during the pandemic, we’re seeing signs of recessionary-type behaviour as consumers adapt to their circumstances and change the way they shop.

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Sweets, treats, beer and …. Zoom! What we ate in lockdown

As our homes became our world during lockdowns last year, we found new ways to cope and recreate social occasions online, or create new traditions with family, friends and colleagues.

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Media planning implications for 2021 and beyond

The five big areas of change, issues and trends that will impact media planning in 2021.

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The six rules of demand forecasting in a crisis

As FMCG manufacturers and retailers continue to adapt to new shopper behaviour in response to the COVID crisis and understand the impact on categories and channels, demand forecasting has never been more relevant or timely than it is now to help track changing consumer demand. Here are my six rules of demand forecasting within the context of the current global pandemic.

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Why Now is the Time for Brands to Reset the Value Equation

The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different.

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Additional COVID-19 Resources


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