The six rules of demand forecasting in a crisis
As FMCG manufacturers and retailers continue to adapt to new shopper behaviour in response to the COVID crisis and understand the impact on categories and channels, demand forecasting has never been more relevant or timely than it is now to help track changing consumer demand. Here are my six rules of demand forecasting within the context of the current global pandemic.
Why Now is the Time for Brands to Reset the Value Equation
The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different.
One size fits nobody – the new approach to customer loyalty
The words ‘it’s been emotional’ have never been more apt in recent times. It has certainly been a period of high emotion for both customers and retailers. This means that everything we thought we knew about loyalty – both for retailers and brands – needs to be reconsidered...
Doing the right thing for your consumer is the right thing to do in the ‘next normal’
In a matter of months, social distancing, panic buying, major staff shortages and stretched supply chains have all placed FMCG manufacturers and retailers under immense pressure. It’s led to the biggest retail reset in decades. We are entering the ‘next normal’ - which will see almost everything about the industry needing to change and adapt.