IRI’s planning, targeting and measurement solutions will help brands and the agencies that serve them to maximize sales returns from media investment
Bracknell, UK –12 January, 2023 – IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, has appointed Florian Clemens as Vice President of Advertisers & Agencies EMEA. He will work with FMCG brands & beyond - and the agencies that serve them - to improve the impact that media advertising has on in-store and online sales.
At IRI, Clemens will be working with brands and their media agencies across EMEA to deploy IRI’s range of media solutions so that they can align their media and advertising strategies increasing incremental value sales in the regions and stores where demand is the greatest. This ensures that they can improve ROI from rapidly changing media plans.
IRI’s closed loop media solutions include:
IRI Media Lift, a granular measurement solution to understand sales performance during and at the end of a campaign through agile and fast measurement, ideal for testing new media strategies.
IRI Marketing Mix Modelling, which measures at a more expansive level, delivering performance across campaigns, channels and brands to optimise media investment and enabling brands to bring together pricing, distribution, in-store promotion and media spend into one model.
IRI ProScores™, precision audiences based on in store purchases to improve brands media spend through more effective targeting. It uncovers a brand’s next best buyers by using both deterministic and probabilistic data to amplify targeting and extend reach.
IRI’s closed-loop measurement solutions, from insights and targeting to media campaign and portfolio measurement dissect and action marketing plans to drive sales impact with confidence and rigor.
IRI ProScores are currently available in the UK, France and Italy. Other media solutions are available across the EMEA region.
Clemens joins IRI from Amazon Advertising, where he built the Global Accounts team to support global media relationships with top advertisers in FMCG and beyond. He began his career with P&G in Germany advancing to European and global marketing roles for P&G Global Laundry and Danone Global Baby Nutrition. He also worked as head of the Strategy Practice for Effective Brands (now Kantar Consulting), defining global marketing strategies for some of the world’s largest brands.
Commenting on IRI’s media solutions, Jennifer Pelino, EVP Head of Global Media Solutions at IRI, said, “Consumer shopping habits, digital transformation and privacy changes have created a challenging environment for media planning, buying and execution. In a world where performance KPIs dominate advertisers’ judgement, the need for data, insight and connected systems has become vital for ensuring the most effective decision making.
“Marketing professionals in EMEA need to respond to these challenges with trusted data, analytics and technology. IRI’s media solutions offer powerful stand-alone products but become game changing when used in combination to provide closed-loop attribution. We welcome Clemens to the team.”
Gary Hurry, International Marketing Director
Phone: +44 (0)1420 564346
IRI unifies technology, analytics and data to reinvent how people and companies make decisions, take action and optimize performance. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.