COMSCORE, which has been combined with leading television and movie screen measurement firm Rentrak, is a top analytics company that has combined the full data assets of both companies to track what’s happening on almost every screen.
The IRI/comScore partnership offers clients greater insights, with better planning, targeting, measurement and optimization of their TV and digital marketing efforts, including a 360-degree view of sales lift for offline and online product sales. This includes insights on traffic sources, site engagement, and search marketing dynamics and demographics; a better understanding of the impact and return of television and digital marketing campaigns; custom advertising plans to better reach consumers; and ROI on TV and digital campaigns, including targeting efficiency and in-store sales lift analysis.
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