Price and Promotion in Western Europe:
Encouraging Signs of Recovery

Special Report

October 2015

This new annual European report on the pricing and promotion of fast-moving consumer goods (FMCG) highlights that despite strong evidence that European markets are starting to recover, it seems that neither prices nor sales are recovering in line with these trends. To some extent, we are witnessing the ongoing impact of the price wars in the region, particularly markets like the UK, Spain, Greece and France. While lower prices suggest a better deal for shoppers, this is not necessarily translating into sales growth, with both value and volume sales across Europe showing only marginal increases.

 

To learn more, please read our latest IRI Special Report 'Price and Promotion in Western Europe – 2015'

Price and Promotion in Western Europe: Encouraging Signs of Recovery (2015)

Price and Promotion in Western Economies: New Areas to Explore for Retail Recovery (2014)

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