The Inflation Resilience Playbook

How 40 high perfomance brands developed it.

The Inflation Resilience Playbook

IRI reviewed 40 high performance brands that mitigated inflation (and the recessions that followed) to identify their sources of category-leading resilience.

The approach & priorities:

  1. They targeted consumers with greater precision
  2. They invested & executed counter-intuitively
  3. They recognised that premium, mainstream & private label brands are equally vulnerable
Download the Playbook

¿Cómo podemos ayudarte a crecer de forma rentable?

SOBRE IRI

El 95% de las empresas de gran consumo, distribución y farmacia, del Fortune 100 trabajan con nosotros

Answer the question below:
Is eight = five ? (true/false)