Demand signals is the first step in understanding how consumer
demand flowed into value, across 230 categories that IRI tracks every
day. Our data scientists study billions of transactions across the USA
and several of the largest European and Asia-Pacific markets to
provide a whole new level of clarity. It looks at trends across food
and non-food categories, across channels, pricing and promotion -
identifying key growth and decline. A focus on manufacturer and retail
trends, spotlights on distribution, pricing, innovation and item-level
demand complete the picture.