FMCG Trends, FMCG Retail Trends, FMCG Sales and Private Label Trends from IRI

The Coronavirus/COVID-19 pandemic is having a significant impact on business across the globe, including FMCG and retail. The pandemic is leading to a recession in many countries. IRI is closely tracking developments in our industry to help our clients understand the resulting changes in consumer and shopper behaviour across categories, brands, private labels, channels and retailers in the areas affected by the virus.
Our goal is to help companies successfully determine how to best handle promotions, out-of-stocks, pricing and assortment to meet the changing needs of consumers.

This page is updated regularly with the latest FMCG trends, sales, and insights from IRI. If you have specific questions related to your business, please reach out to your IRI representative or contact

FMCG Trends, Sales and Insights during COVID-19 pandemic from IRI

Can FMCG organisations deliver value to shoppers in a COVID recession?

With many countries now in their third lockdown during the pandemic, we’re seeing signs of recessionary-type behaviour as consumers adapt to their circumstances and change the way they shop.

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Sweets, treats, beer and …. Zoom! What we ate in lockdown

As our homes became our world during lockdowns last year, we found new ways to cope and recreate social occasions online, or create new traditions with family, friends and colleagues.

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Media planning implications for 2021 and beyond

The five big areas of change, issues and trends that will impact media planning in 2021.

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Why Now is the Time for Brands to Reset the Value Equation

The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different.

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One size fits nobody – the new approach to customer loyalty

The words ‘it’s been emotional’ have never been more apt in recent times. It has certainly been a period of high emotion for both customers and retailers. This means that everything we thought we knew about loyalty – both for retailers and brands – needs to be reconsidered...

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Doing the right thing for your consumer is the right thing to do in the ‘next normal’

In a matter of months, social distancing, panic buying, major staff shortages and stretched supply chains have all placed FMCG manufacturers and retailers under immense pressure. It’s led to the biggest retail reset in decades. We are entering the ‘next normal’ - which will see almost everything about the industry needing to change and adapt.

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Additional COVID-19 Resources


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