Retailers own the direct relationship with the customer and manufacturers provide the products they buy. Both parties have data and analytical capabilities but a single view of the truth is required to truly be successful in 21st century retailing. The winners are the ones who will leverage insight to collaborate and focus on what really matters to the customer.
During this session, M&S will explain how they engage with their customers and how they leverage the Sparks card customer loyalty programme to enhance their customers’ experience and their understanding of customer needs.
M&S and IRI will also present a strategic view of the benefits to suppliers who are regularly using insight to engage with retailers on optimising the key areas that impact the customer experience: decisions relating to range, price, promotion and NPD (new product development).
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