IRI appoints former Reckitt Benckiser commercial executive as Executive VP of regional CGD

Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention

Bracknell, UK – 23 February, 2016 Former director of Lebara Mobile, Caspar Netscher, has joined global insight leader IRI as its Executive Vice President of Regional CGD. Based in IRI’s Netherlands office, he reports to IRI’s President of International, José Carlos González-Hurtado. Netscher’s remit is to support IRI’s growth strategy by driving new business revenue and focusing on client retention.  

Caspar Netscher’s successful career as a commercial executive with blue chip companies has included more than 20 years’ experience in a number of roles with Reckitt Benckiser and Henkel Detergenta. Most recently, he held the position of Director International Retail & Distribution at Lebara Mobile – a London-based MVNO (Mobile Virtual Network Operator). Having worked in Australia, South Africa, the UK and the Netherlands, Netscher has considerable international experience.
This is the latest in a series of senior appointments made across Europe, as IRI continues to build a team of people who are the very best in their field to develop its services and solutions.

José Carlos González-Hurtado, President of International, IRI, says: “Caspar is a great asset to IRI, bringing 20 years of international commercial experience and an in-depth knowledge of the FMCG and health sectors. He combines a solid strategic perspective with the ability to drive operational excellence through leading the implementation of best practice. His energy, combined with his ability to develop very strong top-to-top relationships with clients, will play a key part in realizing our vision for growth.”

Caspar Netscher adds: “I am very excited to have joined IRI at this moment in time, when our clients need more expertise in how to liberate the power of big data to accelerate their growth. I have a great passion for the FMCG and health industries, and a fascination with technology and the way our world and society is rapidly changing. Working closely together with our clients, and delivering actionable knowledge that helps them to make better and faster decisions, is at the top of my agenda.”


About IRI
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to create growth for our clients in the FMCG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses.  Move your business forward at Follow IRI on Twitter: @IRI_INT

For further information please contact:
Hannah Robertson, PR Consultant Eureka Communications
Tel: +44 (0)1420 564346
Anne Lefranc, European Marketing Director at IRI
Tel : +33 1 30 06 23 62

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