GOOGLE specializes in online advertising technologies and owns a comprehensive suite of online advertising services.
IRI’s partnership with Google gives clients the ability to improve point-of-sale targeting and testing based on hyperlocal sales and market data. Via a real-time sales lift solution that ties to offline in-store sales, companies are able to increase the effectiveness of their digital advertising campaigns. Results can be read in the middle of campaigns in order to optimize them in flight and increase their ROI. Similarly, modelling solutions can greatly be enhanced with the additional data granularity provided.