Conoce a los expertos de IRI

Solutions and Innovations (SI)

Áreas de Experiencia:

  • Marketing mix and Marketing ROI (price, promo and media evaluation)
  • Predictive analytics (forecasting)
  • Project management

ACE Managing Director, Solutions and Innovation (SI)

Focus and Expertise:

  • Marketing Mix and Marketing ROI  (price, promo and media evaluation)
  • Marketing budget optimisation
  • Predictive analytics (demand forecasting) 
  • Assortment and portfolio rationalisation
  • Store level merchandise (retail oriented analytics)
  • Basket / loyalty card / product affinity analysis and trip missions
  • Consumer centric analytics (propensity modelling, clustering, segmentation, campaign management)

Senior Vice President Solution and Innovation Europe

Focus and Expertise:

  • Market Data & Research Analysis
  • Retail in-store execution
  • Retailers and Manufacturers Joint Business Planning
  • Big Data Solutions