Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI Leaders Talk Vision, Focus and Execution

This discussion among some IRI leaders shares what sets IRI apart, including innovation being in our DNA, bringing the best of our firm to our clients’ challenges, and collaborating closely with clients to help their businesses transform and grow. 

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

Fabian Garcia, President, Unilever North America shares how his 40 years of business experience and Unilever’s culture of supporting social missions enabled the strategic decisions at the outset of – and throughout – the pandemic. View Latest

While retailers and suppliers can’t constantly watch every line item across every store location to keep stores stocked, technology can. With Unify Alerts, a national retailer improved its in-stock rates and sales. Read Now

The pandemic of 2020 changed the way retailers and CPGs view measurement, and market share is getting a fresh look. Learn more from IRI’s Kurian Thomas, COO of Retail and Retail Executive John Holtzapfel. Listen Now

IRI launched the new IRI CPG Promotions Index™, which measures the intensity of promotional activity and discounting compared to re-pandemic levels. Read Now

Industry leaders from RBC Capital Markets and IRI discuss what CPGs and retailers can expect to see in 2021, including some growth scenarios based on when a COVID-19 vaccine is widely available. Read More

To increase growth in the current environment, brands must ensure their share of voice at least matches their share of their category and be working to build awareness outside of retail environments. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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