Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

News, Insights and Events

Perry talks about navigating IRI at the intersection of CPG and technology, leading authentically and inclusively and finding the sweet spot between fundamentals and innovation. View Latest

A new report shares how, as consumers return to stores, front-end merchandising can help create a more positive experience for consumers while also giving retailers a driver for impulse sales growth. Read More
Older Gen Zs are coming of age during a time of social unrest and a global pandemic. Jennifer Pelino, IRI's executive vice president of Omnichannel Media, and Shelley Zalis, CEO of The Female Quotient, discuss recently published research. Listen Now
Cecilia Ogude, former Firmwide Diversity and Inclusion Program Lead at JPMorgan Chase & Co., has joined IRI as senior vice president of Diversity, Equity and Inclusion. Read Now
Revenue management leaders from some of the world’s largest CPGs joined IRI for a webinar to discuss how to best manage various growth levers in an inflationary environment and still drive profitable revenue growth. Read More
Trends like flavor, premiumization and convenience are continuing to accelerate and will impact beverage alcohol this year and into 2022. This blog shares how manufacturers and retailers can prepare. Read Now


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

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