Verified Lifestyle and Holiday Audiences

VERIFIED LIFESTYLE AND HOLIDAY AUDIENCES

Fall Into More Sales With IRI Audiences

Target the right audiences with your campaigns and avoid wasting
valuable ad dollars on people who don't and won't buy.

It's time to start thinking about your fall campaigns. Since a past purchase is the best predictor of a future purchase in CPG, using verified audiences for your campaign targeting can ensure that you reach the right customers.

IRI's verified syndicated lifestyle segments help you deterministically target households that meet specific purchasing criteria around holidays and lifestyle themes.

Client Success Stories

A confection manufacturer wanted to understand the impact of using purchase-based data within its audiences without abandoning its lifestyle-focused strategic approach to targeting. With IRI Lifestyle Audiences, the client's social media campaigns achieved 50% higher sales per household than the company's previous campaigns built from non-purchase data. Early four-week results showed an average sales lift of 2.6% using purchase-based data versus the client’s previous approach using non-purchase data. Learn More

Achieve better ROI on your fall campaigns by building them on
a foundation of known buyers:

Audience	Definition	Household Count
Back-to-School Shoppers	Buyers of school/office supplies and lunch products (lunches-refrigerated, canned/bottled fruit, desserts-refrigerated, applesauce/fruit cups, pudding, etc.) in July, August and January (unique to 2020 due to the pandemic).	16,670,092
Halloween Shoppers	Shoppers who over-index on spending across total candy in the weeks leading up to Halloween.	10,229,493
Halloween Family Bakers	Halloween shoppers who also shop the baking aisle and have children in the house.	2,039,653
Adult Beverage Halloween Celebrators	Halloween shoppers who also shop beer, wine and spirits.	2,337,607
Cold & Flu Preppers	Shoppers who over-index on spending across cold/allergy/sinus products and cough syrup/drops during the November – January timeframe.	10,549,800
Thanksgiving Hosts	Purchasers who over-index on spending across turkey, potatoes, sweet potatoes/yams, stuffing, cranberry dressing, gravy, etc. in the weeks surrounding Thanksgiving.	7,341,762

With COVID-19 still impacting consumers, IRI also has audience segments covering households who are focused on health and related areas:

Audience	Definition	Household Count
Health Boosters	The top 70% of buyers of superfoods including kale, acai, kombucha, quinoa, goji, seaweed and chia seed.	2,443,277
Immunity Boosters	Shoppers who buy Emergen-C, Airborne and other immunity-boosting supplements and beverages/smoothies.	5,622,782
Nutritionists	The top 30% of buyers of vitamins/supplements and nutritional shakes/drinks.	5,520,969
Clean Freaks	The top 30% of buyers of household cleaners, household cleaner cloths and hand sanitizer.	4,786,589

These and other segments are already available on the LiveRamp Data Marketplace. On there and other DMPs, check under "IRI Verified CPG Audiences."

Questions? Read about IRI's Targeting and Activation capabilities, email us or complete the form below and we will reach out to you.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.