Fall Into More Sales With IRI Audiences

Target the right audiences with your campaigns and avoid wasting valuable ad dollars on people who don’t and won’t buy.

It’s not too soon to be thinking about your fall campaigns. Since a past purchase is the best predictor of a future purchase in CPG, using verified audiences for your campaign targeting can ensure that you reach the right customers.

IRI’s verified syndicated lifestyle segments help you deterministically target households that meet specific purchasing criteria around holidays and lifestyle themes.

Build your fall campaigns on a foundation of known buyers:

Halloween Shoppers
Purchasers in the Candy aisle in the two weeks prior to Halloween (10.6 million households)
Thanksgiving Hosts
Purchasers of turkey, potatoes, stuffing, cranberry dressing, gravy, and more in the weeks leading up to Thanksgiving (4.4 million households)

Boost your summer campaigns with IRI’s summer audiences:

Summer Grillers
Purchasers of grilling/picnic categories like hot dogs, burgers, charcoal, beer, soda, salty snacks, etc. (8.3 million households)
Back-to-School Shoppers
Purchasers of school/office supplies and lunch categories (e.g., Lunchables, pudding, applesauce/fruit cups) in mid/late summer (9.5 million households)

Tap into the latest consumer trends all throughout the year:

Early Adopters
Consistent purchasers of new products or product variants within the first couple months of distribution (2.3 million households)
Keto Dieters
Heavy purchasers of high protein, high fat, and dairy categories, and light/non-purchasers of high-carb categories (6.6 million households)

Find all of these segments on your DMPs under IRI Verified CPG Audiences.

Questions? Learn more about IRI’s Targeting and Activation capabilities, email us or complete the form below.

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