VERIFIED LIFESTYLE AND HOLIDAY AUDIENCES
Fall Into More Sales With IRI Audiences
Target the right audiences with your campaigns and avoid wasting
valuable ad dollars on people who don't and won't buy.
It's time to start thinking about your fall campaigns. Since a past purchase is the best predictor of a future purchase in CPG, using verified audiences for your campaign targeting can ensure that you reach the right customers.
IRI's verified syndicated lifestyle segments help you deterministically target households that meet specific purchasing criteria around holidays and lifestyle themes.