We hope this update finds you safe and in good health! As the summer comes to a close, we wanted to send a quick update to remind you about all the great enhancements we’ve made to TCN lately.


Target’s New Business Unit Reports

After two years of using the Monthly Business Review, Target was very excited to roll out its new business unit-focused reports, BU Desks. Key to the value of these new reports is the fact that they have been customized specifically for Target’s different merchant teams with relevant product selections and vantage points. Initial feedback has been excellent, and the teams continue to expand the insights included in these reports to support key merchant business activities.

“I like how the reports are set up for my business
and I can use them for Monthly Divisional forecasting.”
–Target Merchant

We have shared all the custom reports with you through a shared folder, “BU – Desk,” that you can find in your Story Library. We hope that having access to the full library of customized content is minimizing time spent editing templates, allowing you to spend more time on the insights!

Enhanced Best-in-Class Shopper Insights Report Templates

Earlier in the summer, IRI updated most standard and advanced panel reports and added them to your TCN Report Library. In addition to improved visualizations, these reports provide enhanced insights, and many include smart text, which seamlessly summarizes trends captured in the data. Please review the report summary of your new templates, which can be found in your file cabinet under “TCN Resources.”

Valuable Insights Into Consumer Behavior and Spending in the “New Normal”

IRI continues to release new reports and maintains a dashboard of the latest sales figures and consumer sentiment. We post new reports each week via our COVID-19 Portal on the various impacts of the virus on retail and CPG (this includes complimentary access to our various economic indicators on our COVID-19 data dashboard), and we regularly host webinars, with replays accessible online. You can access this information anytime and/or sign up for information to be delivered to your inbox by subscribing here.

As always, we’re here to help! If you have questions or suggestions, please reach out to the team at TCNAdmin@IRIworldwide.com.

Target Collaboration Network Team at IRI


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