What will happen if you increase or decrease your product price? Our predictive modeling and analytics will tell you what to expect and whether it’s the right move.
IRI’s data sets, analytics expertise and technology platform provide new insights into current pricing and promotion performance, identifying specific areas that need to be addressed.
IRI’s technology platform, IRI Liquid Data®, offers companies unprecedented big data management and predictive analytics capabilities.
A leading retailer and CPG manufacturer needed to understand if they could reallocate resources for an annual promotional plan for products in the chocolate category. Read More
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