Optimize pricing and promotions to succeed in an omnichannel environment.

What will happen if you increase or decrease your product price? Our predictive modeling and analytics will tell you what to expect and whether it’s the right move.

Integrated data, robust modeling and advanced visualization help build the right recommendations.

IRI’s data sets, analytics expertise and technology platform provide new insights into current pricing and promotion performance, identifying specific areas that need to be addressed.

Use unsurpassed technology to understand the impact of pricing and promotion decisions.

IRI’s technology platform, IRI Liquid Data^®, offers companies unprecedented big data management and predictive analytics capabilities.