Target the right audiences and understand media impact on sales lift.

Before beginning a campaign, it’s important to know the target audience and how impact will be measured. With IRI's targeting and sales lift solutions for retailers, understand how to reach the right audiences and what those audiences ultimately did based on the media they saw.
Target high-value audiences across channels based on their purchase propensity rather than demographics.


Retailers can tap into purchase-based targeting solutions to identify high-potential audiences and improve planning for TV and digital advertising campaigns.

Offer the right product at the right place at the right time.


Having the right brands in the right pack sizes at the right prices at the store level is critical to success. We’ll show you how to get it right.

Discover detailed shopping and consumer behavior along with media behavior.


Granularity and integration of data allow advertisers and their agencies to take action.

How We're different



IRI has comprehensive retail channel data coverage (unlike other measurement solutions), so campaign results are more accurate and not skewed due to small data size.

Key factors, such as the influence of in-store promotions, are easily controlled with large and highly granular data.

IRI offers easy access to key media metrics and key performance indicators that highlight the health of entire brand portfolios relative to sales, in-store causal and consumer media.

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us