Create more impactful assortment and shelving plans.

IRI helps retailers develop plans that maximize categories’ incrementality, minimize portfolio cannibalization, drive shelf productivity and support effective innovation launches.

Rigorous modeling leads to more relevant outcomes.

We combine rigorous modeling of the most granular data sources, which includes directly modeling the retailers’ data and using their business views, as well as a simple-to-use web-based simulation software to provide a complete solution. We also provide best-in-class support models to help turn insights into activation and wins.

Tailor assortments to key customer opportunities. Certain products have to fight harder to remain on shrinking shelf sets.

Having the right brands in the right pack sizes at the right prices at the store level is critical to success, and we show you how to get it right.