With our collaborative gateways, retailers and their suppliers can look at the same information in the same way, in the retailer’s own hierarchy view, in order to work together more efficiently and effectively.

The proof is in the results: Sales, product trip growth, and average consumer spend per trip are higher for gateway participants.

Why Circana

We have the most comprehensive and granular, POS and market measurement data, covering more than $3 trillion ACV, plus loyalty, retail media, and supply chain data.

We integrate critical data and analytics for your business needs into a single, end-to-end analytics solution for more unified view of shoppers, leading to better business results.

With more than 50 retail gateway programs built globally, our expertise helps you better understand and target shoppers, and track the impact of activation on store performance.